Introduction

There are many ways to start a coaching business and it’s not always easy. Most people want to become coaches because they want to help people grow, but some aren’t sure how to go about it. If you’re considering starting your own coaching business, here are some of the steps I recommend taking:

Focus on helping people.

When you’re starting a coaching business, it’s important to focus on helping people. What is the problem that they need help with? How can you address that problem?

When I talk about “helping people,” what I really mean is: getting them unstuck.

It’s easy for us coaches and consultants who have been in our businesses for years and years to get caught up in thinking about ourselves as experts at solving problems or providing solutions—and sometimes we do both! But if your goal isn’t really just about solving problems (because no one ever dies from being stuck), then why would you want this job? Why would anyone hire such a person?

Let’s say there’s an issue with your client’s relationship with their boss: how can she work through this issue so that she doesn’t feel like her voice isn’t being heard or respected at work anymore? Or maybe someone has been feeling depressed lately because of an incident at home; how can he move past this point where he feels like everything is falling apart around him without blaming himself any longer than necessary?

Find a niche.

What is a niche?

A niche is a specific type of coaching, business or product that you can market to your target audience. This can be anything from finance to fashion, health and wellness or even something completely different. The important thing to remember when choosing a niche is that it must be profitable for you (either through an income stream or another source).

How do I find my own?

There are several ways to find out what types of businesses / products people want from within your industry: surveys; focus groups; free webinars; social media listening; talking with friends/family members who might have similar interests as yourself! You may also want look at what other coaches are doing in the same area—for example if there’s already been some demand for personal training services then maybe there would be enough interest out there for someone else who wants advice on how best use their time between work hours thus helping them achieve their goals quicker than ever before possible otherwise available options (such as online courses).

Create a website.

You need a website. You’re going to need one, because it’s the first thing people see when they visit your website and it’s what will drive them to sign up for your services.

You can use any of the popular website builders out there—but we recommend Wix or Squarespace for their user friendly templates, free domain name registration options (with no annual fee), and ease of customization that allows you to make everything from simple landing pages to complex ecommerce stores on one platform. We also think Shopify is great if you want more control over pricing and features but aren’t as confident in web design skills yet!

Get testimonials and referrals.

  • Get testimonials from previous clients. You can ask them to write you a letter, or email you their story if they’re comfortable sharing it with you. This is a great way to show off the value of your coaching services and make sure people know what kind of person they’re getting themselves into with you as their coach.
  • Ask for referrals from friends and family members who have used your coaching services before, especially if these people are current clients themselves! They might be able to give an honest opinion about how much value they got out of working with someone like yourself in the past—and when word gets around about how great it was working with someone like yourself (aka: “You should hire this person!”), others will want their own piece of that pie too!

Offer free consultations or training sessions.

  • Offer free consultations or training sessions
  • Find clients. If you have a coaching business, you can use your website as a platform to get clients and referrals. You’ll also want to start building relationships with other local coaches so that you can help each other out when necessary.
  • Offer the consultation or training session for free in exchange for feedback about what worked and what didn’t work well in their experience. For example, if someone took an online class from me but then decided not to continue further with my business because her schedule was too busy, I could offer them some tips on how she could keep up with all of her responsibilities while still getting personal growth from working with me—and maybe even help set up some scheduled timeslots where she could meet with me again (if desired). This way we both benefit!

Be mindful of your time goals.

When you’re just starting out, it can be tempting to try to do everything yourself. You want your services to be the best they can be and you want people to love what you’re offering. But this is not always possible—and in fact, it’s usually not something that will work out well for either party involved.

Remember: There are only 24 hours in a day (or at least there should be). If you’ve got more than one thing going on at once, then chances are good that some aspects of what we’re talking about here won’t get done on time or even at all because there simply isn’t enough time in each day for everything!

So how do we make sure that our coaching business doesn’t fall apart under its own weight? The answer lies within being mindful of those goals and knowing when enough is enough.”

If you follow these steps, you can start a coaching business successfully

Here are some tips to help you start a coaching business:

  • Focus on helping people. Your purpose is to help others, so don’t get distracted by marketing or other side projects. If you’re not passionate about what you’re doing, it won’t work out for you in the long run.
  • Find a niche market where there’s an obvious need for training or advice from coaches like yourself. This can be as broad as “How do I know if my boyfriend loves me?” or as specific as “I’m going through divorce and need help moving forward.”
  • Create an online presence by creating a website (don’t worry about making money yet—we’ll cover that later) and setting up Google Analytics so that your traffic will tell you how many people visit each day, which pages they land on most often and so forth. You can also use free tools like CrazyEgg or FollowerWonk if they’re available where ever your language skills lie!

Conclusion

We’ve covered a lot of ground in this article. If you follow the steps outlined above, you can start your own coaching business successfully. The most important thing is to focus on helping others and creating a business that supports that goal.